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When a Computer Company Turns Up the AI Dial, You Don’t Wait, You Plan Your Entry

This isn’t a sleepy PC name anymore; it’s an AI-infrastructure funnel. The stock is computing higher after resetting its growth math.

Let’s see how the headlines can turn into trades.

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AppLovin | APP

Price: $629.46

The stock whipsawed on SEC-probe headlines, then bounced as a major bank framed the disclosure as manageable and reiterated a bullish view.

Underneath the noise, the thesis is still AXON and normalized ad demand: AppLovin’s machine-learning bidding engine has taken share, and opening the platform to non-gaming advertisers adds a second leg of growth. 

The near-term risk is perception, as platform-policy concerns can compress the multiple fast.

The offset is velocity with the product roadmap execution plus category expansion tends to reassert fundamentals after headline shocks.

Game plan here is to treat pullbacks on probe chatter as trading entries, not core-sized bets.

Scale in tranches; add only if revenue run-rate and take-rate trends hold and if supply access (inventory beyond mobile gaming) ramps on schedule.

Set stops below last week’s gap low.

Why it matters to you: This is a high-beta, high-ROI ad-tech engine. If growth persists and the investigation proves immaterial, multiple re-expansion can be swift.

PayPal | PYPL

Price: $76.11

PYPL is leaning into a new, high-margin lane with PayPal Ads Manager, letting small merchants monetize site traffic with a retail-media model.

First-party payments data and a merchant footprint means targeted ads without third-party cookies. 

That’s strategically smart. Advertising dollars can diversify beyond transaction take-rates and raise ARPU without heavy capital.

The watch-outs here are execution (SDK adoption, fill rates, brand demand) and timing (U.S. first in 2026, so investors need patience).

Meanwhile, core KPIs with the TPV mix, branded checkout share, and cost discipline still drive the multiple.

You can own it as a self-help turnaround with upside optionality.

Add on red days into earnings, but require evidence of operating leverage (opex discipline + stable take-rate), and get an adoption timeline for Ads Manager (pilot cohorts, eCPM, rev per merchant).

Consider a pairs trade long PYPL vs. a pricier payments peer to dampen beta.

Why it matters to you: If PYPL converts data moats into ad dollars, you get a new profit stream layered on a still-profitable payments core.

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Estée Lauder | EL

Price: $95.75

Beauty’s comeback story is uneven, but EL’s tone is improving. There are selective brand heat (fragrance), new launches, and early positive sell-side moves on targets.

Gross margin power (mid-70s) remains a key weapon once operating costs normalize and travel retail stabilizes. 

Risks are real, though, with China exposure, leverage, and negative EBIT/EBITDA in recent periods, but this is a category where innovation cadence and channel mix (DTC/online vs. wholesale) can swing margins quickly.

New leadership signals and R&D tie-ups (hair tech, ingredient science) aim to reignite product engines.

I would buy the rehab not the victory lap.

Start a position only on weakness, add if you see 1) sequential margin improvement, 2) inventory turns accelerating, 3) China/unit economics stabilizing.

Use a tight leash until operating profit is sustainably positive; think covered calls to get paid while you wait for re-rating.

Why it matters to you: EL is a global brand stack with pricing power. If execution firms up, multiple and earnings can expand in tandem.

Seagate Technology | STX

Price: $224.47

AI is a data glut, and HAMR-led high-capacity HDDs are the shovel business.

STX has re-rated sharply, but the forward story (exabyte demand from AI training/inference and warm/cold storage) still has room, especially if enterprise orders and cloud builds keep stepping up. 

The downside is it’s now a sentiment and cycle name. If orders pause or pricing softens, the stock can air-pocket after a huge run.

Longer term, mix shift to nearline drives and improved cost structure drive operating leverage; consensus expects material EPS growth into FY26–27.

You don’t want to chase breakouts. Buy pullbacks toward rising moving averages or on good quarter, cautious guide headlines.

Track nearline ASPs, exabytes shipped, gross margin trajectory, and any color on HAMR yields. Hedge with a small put spread into prints if you’re sized up.

Why it matters to you: You’re not betting on which AI wins; you’re getting in on the ground floor for data. Storage is the quiet beneficiary of AI sprawl.

Dell Technologies | DELL

Price: $164.48

Dell just doubled its long-term growth ambition. Revenue CAGR now 7–9% (was 3–4%) and EPS growth 15%+, pinned to AI infrastructure demand.

The company expects ~$20B of AI server shipments in FY26 and is positioning as the easy button for compute, storage, and networking, wrapping Nvidia silicon with integration, services, and an ecosystem. 

The appeal of the stock is the recurring services, strong cash conversion, and capital returns, without needing to win the model layer.

The risks remain component supply, order timing lumpiness, and a market that now expects a lot.

The best thing I think to do here is to own as a core AI-supplier play. Add on dips tied to supply headlines or macro jitters.

Watch order momentum (backlog quality, cancellations), server mix, storage attach, and free cash flow conversion vs. buybacks/dividends. 

If management keeps the higher-growth guide intact while margins hold, the multiple can grind higher.

Consider trimming into parabolic spikes and re-add on base-building.

Why it matters to you: DELL is the distribution and integration layer for AI hardware at scale.

If AI capex stays elevated, this is a steady way to compound without chasing the shiniest chip.

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Today’s basket blends offense and prudence: a high-velocity ad-tech name (APP), a payments incumbent minting a media business (PYPL), a beauty turnaround with brand power (EL), storage leveraged to AI data tides (STX), and Dell as an AI infrastructure on-ramp (DELL).

Size positions to their risk: core for DELL/STX, self-help for PYPL, rehab sizing for EL, trading sleeve for APP.

Stat of the Day: 27 Days

The Nasdaq sprinted from 22,000 to 23,000 in just 27 days, the fastest 1,000-point climb ever. In tape like this, define risk before you reach.

Favor names with cash flow and catalysts, stagger entries, and let winners run while you keep drawdowns small.

Best Regards,
—Noah Zelvis
Everyday Alpha