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- The Jet Maker That Got Marked Down Right Before Its Busiest Month
The Jet Maker That Got Marked Down Right Before Its Busiest Month
A production stumble knocked this aerospace giant lower. Four catalysts land in the next month.
One cautious comment from the CEO at an investor conference erased weeks of gains in this jet maker. Now a certification, a union vote, and a big order are all lining up before earnings.

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The Boeing Company

September 28– Pre‑market
Ticker: BA| Sector: Industrials (Aerospace & Defense) | Market Cap: $156.55B

30‑Second Take
Why now? The Boeing Company (NYSE: BA) just had its worst stretch in months, and the reasons are about timing, not demand.
On September 16, CEO Kelly Ortberg told the Morgan Stanley Laguna conference that stabilizing 737 MAX output at 47 jets a month is taking "longer than expected," with wing supply the main bottleneck. He also said 2026 free cash flow is unlikely to top the $2 billion midpoint of its $1 billion to $3 billion guide. You saw the stock fall nearly 4% that day. Last week, Reuters reported that hopes for a new China order at the Trump-Xi summit were fading, and shares slipped again.
Here's what didn't change. Boeing delivered 418 jets through August, its best eight-month total since 2018. Turkish Airlines just firmed up 100 737-8s with options on 50 more. And the next four weeks give you a packed calendar of events that can move this stock.

Trade Setup
Time frame: Swing (3 to 6 weeks, through Q3 earnings)
Edge type: Sentiment reset plus a near-term catalyst cluster
Your thesis is simple. The market just repriced Boeing for a slower ramp, and it did so right before a run of dated events that mostly skew positive.
First, 737 MAX 10 certification. Ortberg called it "very soon" on September 16, and Alaska Air's COO said last week he expects it by the end of September. Second, the engineers' union vote. SPEEA members vote on Boeing's latest offer through October 1, both bargaining councils recommend a yes, and the current contract expires October 6. Third, Q3 earnings, expected in late October. That gives you three dated events inside your trade window.
You're not betting on a perfect quarter. You're betting that the ramp worry is already in the price and the headlines over the next month clear some of the overhang.

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Snapshot Table
Metric | Value | Current Stance |
|---|---|---|
Price | $198.07 | Bottom third of 52-week range |
52-week range | $177 - $254 | Well below the high, above the low |
Market Cap | $156.55B | Mega-cap industrial |
P/E Ratio | N/M (core EPS still negative) | Priced on the cash flow recovery, not earnings |
Beta | 1.21 | Moves a bit more than the market |
Avg Daily Volume | ~6.1M (3-month avg) | Highly liquid; volume ran heavy on the September selloff |
Next Catalyst | 737 MAX 10 certification (expected by end of September), SPEEA vote closes October 1 | Q3 earnings expected late October |

Chart

1-Month Trading Summary: BA is down about 6% over the past month. It held a steady range through mid-September, then dropped nearly 4% on September 16 on the production comments, on roughly double its normal volume. It has chopped sideways since, and you're looking at a stock well below both its 50-day and 200-day averages.
That tells you the stock already absorbed the bad news. The 52-week low sits below as a reference point, and the 50-day average above is the first level buyers need to reclaim.

Bull Case
Why It Works
The demand side of this story is not in question. Boeing's backlog hit a record $715 billion at the end of Q2, including more than 6,200 commercial jets. The Turkish Airlines deal you just saw adds 100 firm 737-8s on top of that.
Your real question is whether Boeing can build the planes, not sell them. Every month the factory runs cleaner, more of that backlog turns into cash for you as a shareholder.
The Catalysts
MAX 10 certification opens deliveries of the largest 737 variant, which customers like Alaska and United have been waiting on for years. Alaska plans to take its first one next spring.
A yes vote from SPEEA by October 1 removes the strike risk for roughly 17,000 engineers and technicians. Then Q3 earnings give management a chance to show the ramp is moving again.
What The Numbers Say
Q2 revenue came in at $24.6 billion, up 8% from a year ago, with growth in all three segments. Free cash flow was $0.6 billion.
If you want one line to watch, it's cash. Management kept its $1 billion to $3 billion free cash flow guide for 2026. Jefferies cut its price target to $265 from $295 on September 21 but kept its Buy rating, and the Street's average target still sits around $273. That gives you plenty of room if the ramp gets back on track.

Bear Case
What Could Break It
You know Boeing's history, and that is the risk. A fresh quality escape, an FAA finding, or a delay on MAX 10 paperwork can knock the stock down 5% to 10% in a session. Even Ortberg cautioned that the FAA still has a lot of documentation to review.
And if SPEEA members vote no, a strike becomes possible after October 6. You'd see that hit engineering work on the 777X and MAX 10 at exactly the wrong time.
The Valuation Risk
You're paying about $156 billion for a company that still posted a core loss of $0.76 a share in Q2. The stock is priced on cash flow that mostly shows up in 2027 and beyond.
Ortberg has already signaled that 2026 cash is unlikely to beat the midpoint of the guide. Another slip on 737 or 787 rates in the Q3 report would push your payoff out again. The 777X also faces testing that spills into 2027 because of a GE engine seal issue.
How To Size It
Treat this as a catalyst trade, not a turnaround bet you hold for years. Keep it small enough that a 10% gap down doesn't ruin your month.
If the stock breaks below its 52-week low on heavy volume, the setup is broken. Step aside and reassess after earnings.

Quick Checklist
✅ Ramp worry already priced in after the September 16 selloff
✅ MAX 10 certification expected by the end of September
✅ SPEEA contract vote closes October 1, with both councils recommending a yes
✅ Q3 earnings expected late October; watch the 737 rate and free cash flow
✅ Stop: a break below the 52-week low invalidates the setup

Deep‑Dive Links

That’s all for today’s Everyday Alpha. We’ll have a new pick for you every morning before the market opens, so stay tuned!
Best Regards,
—Noah Zelvis
Everyday Alpha

