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The Game Engine Comeback Wall Street Isn’t Pricing In Yet
This is a classic once-loved, then hated software story.
The stock already bounced hard, but the bigger move happens if it proves the business has stabilized, creators stop churning, and the monetization model feels predictable again.

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Rapid7 | RPD

Price: $13.32
Rapid7 is trying to win in a crowded cybersecurity market by making security simpler, more automated, and more integrated across cloud and on-prem environments.
The bull case is that its platform approach turns into a sticky workflow for security teams that are overwhelmed, and that partnerships help it plug into compliance frameworks customers already use.
The recent work with HITRUST is a good example: compliance is painful, expensive, and repetitive, and anything that shrinks the audit burden can sell well in a cost-conscious environment.
The bear case is the one the market has been screaming for a year: growth has been flat, ARR momentum has not been inspiring, and investors are no longer patient with “platform” narratives that do not show clean re-acceleration.
At this price, the stock is basically a referendum on whether management can get back to consistent growth without lighting margins on fire.
Why it matters for you: RPD is a turnaround bet inside cybersecurity. If ARR re-accelerates even modestly, the stock can re-rate quickly.
If growth stays stuck near 1–2%, it remains a value trap with occasional headline pops.

Tenable | TENB

Price: $22.63
Tenable sits in the exposure management lane, which is basically the evolution of vulnerability management into something broader: not just what is vulnerable, but what matters most, what is reachable, and what should get fixed first.
The partnership with Distology is not a game-changer by itself, but it speaks to the path forward: build distribution, expand internationally, and land in more security stacks through the channel.
When a stock is sitting near lows, even boring progress can be enough to restart interest.
The tension is that cybersecurity investors are getting pickier. They want durable growth, clean unit economics, and clear differentiation.
Tenable can win if it keeps proving it can be the central dashboard for exposure risk across IT, cloud, and operational environments.
But if it starts looking like a commodity scanner in a world of bundled platforms, the multiple stays compressed.
Why it matters for you: TENB is a show me stock. If channel expansion translates into better growth and retention, it can climb from depressed levels.
If it does not, it will keep trading like a perpetual rebuild.

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Freshworks | FRSH

Price: $11.34
Freshworks is one of the cleaner “SMB-to-midmarket software” stories, and the market likes simple levers.
A pricing increase is one of the simplest.
If the product is sticky and the customer base can absorb higher tiers, revenue growth can pick up without needing heroic new customer acquisition.
Wells Fargo’s view that pricing could add a few points of growth in 2026 is exactly the kind of narrative shift that can change the slope of expectations.
The other angle is competition. Freshworks lives in the shadow of bigger suites and heavier enterprise tools.
It wins when customers want a product that is easier to deploy, cheaper to run, and good enough to do the job.
The FireHydrant acquisition also points to a strategy: broaden the IT operations story and compete more directly for budgets that used to go to specialists.
The risk is integration and focus. When smaller platforms start adding modules quickly, the market worries about sprawl.
Why it matters for you: FRSH can re-rate if price increases stick and the platform expands without customer churn spiking.
Watch for proof that growth is improving while margins hold.

Elastic | ESTC

Price: $72.81
Elastic is always a tug-of-war between “this should be a core data platform” and “why is the market not rewarding it like one.”
The bullish framing is that search, observability, and security are not niche problems. They are foundational. If companies keep producing more data, they keep needing better tools to search it, monitor it, and defend it.
Elastic has the brand, the product footprint, and the enterprise relevance to be a long-term winner if it executes.
The bearish framing is mostly about predictability.
Elastic has had periods where investors felt the model was hard to handicap: cloud transitions, consumption dynamics, and uneven sentiment around software budgets.
That is why you see the stock swing violently even when the narrative does not change much.
Value models like DCF can make it look obviously cheap, but the market will not care until the business feels steady enough to believe those cash flows will show up on schedule.
Why it matters for you: ESTC is a quality platform trading with a discount because the market wants cleaner visibility.
If execution improves and the growth story looks more linear, the upside can be bigger than people expect.

Unity | U

Price: $43.98
This one is pure redemption arc potential.
The company is still a default toolset for a massive chunk of real-time 3D creation, and the stock’s volatility tells you sentiment is the main driver in the short run.
The recent move tied to softer inflation is a reminder: when rates ease and growth stocks catch a bid, this name can move fast. But the real question is not CPI.
It is whether Unity can rebuild trust after a messy period where creators and investors questioned governance, pricing strategy, and the stability of the business model.
If Unity proves it can run a predictable, creator-friendly monetization model, it stops being a trader stock and starts acting like a platform again.
The market cap still implies meaningful expectations, but it also implies skepticism that this will be a smooth rebuild.
There is also an underappreciated angle that real-time 3D is not just games. It shows up in industrial simulation, digital twins, training, and more.
Unity does not need to win every category. It just needs to prove the core engine stays central to creation, and that the company can monetize that without triggering a backlash.
Why it matters for you: U is a sentiment rocket with a real platform underneath. If management stabilizes the model and developer trust improves, this can keep running.
If the company steps on another pricing rake, it can round-trip gains quickly.

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📊 Stat of the Day: $38.5 Trillion
In 2025, U.S. national debt rose by another $2.3 trillion, ending the year at $38.5 trillion. The number keeps getting bigger, even when the market is focused on everything else.
Best Regards,
—Noah Zelvis
Everyday Alpha


