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- Lace-Up Your Portfolio As This Sneaker Giant Starts To Find Its Stride
Lace-Up Your Portfolio As This Sneaker Giant Starts To Find Its Stride
This apparel legend just picked up a fresh buy call and a higher target as visibility improves and the endless estimate cuts show signs of ending.
It’s not victory-lap time, but the mix of cleaner inventory, more disciplined drops, and a steadier product calendar is the kind of boring progress that moves numbers.

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Dow Inc. | DOW

Price: $22.93
This is the cash-flow-first version of a chemicals cycle.
Sales are lighter year over year, but cost savings, capex trims, and better working capital turned the quarter into real cash that can defend the dividend.
A recent target bump flagged exactly that, as management is staying focused on returns while demand in packaging, mobility, and building products slowly heals.
It’s not a growth rocket, but it is a paycheck with optionality if volumes pick up in 2026.
Risks live in Europe and industrial sentiment generally, but the company has levers; it can spend less, simplify, and keep the balance sheet sturdy.
Why this matters for you: If you like getting paid to wait, a fat yield backed by disciplined cash management can smooth a choppy tape.
You’re here for durability first, upside second.

StubHub Holdings | STUB

Price: $14.87
Welcome to post-IPO reality.
Revenue beat, ticket demand stayed lively, and gross merchandise sales rose, but investors hate blank spaces, and management declined to guide the current quarter.
Add in a one-time stock-comp charge tied to the listing, and the headline loss looked ugly, which is why the stock sagged.
Under the hood, the theme is intact. Fans still show up, even if mega-tours make year-over-year comps messy.
The model skews asset-light and scales with big event calendars; what spooked folks was timing uncertainty, not a broken customer.
Management says a proper 2026 outlook arrives with Q4.
Why this matters for you: It’s a pure play on live-events volume. If you can handle some headline swing between tour cycles and guidance windows, the long-term demand trend is your tailwind.

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Under Armour | UA

Price: $4.35
The brand is resetting the board. Parting ways with Stephen Curry frees Curry Brand to find a new home and lets Under Armour zero in on core product and positioning.
That comes alongside a bigger restructuring bill, which is never fun in the short term but usually means cleaner lines, cleaner stores, and fewer distractions.
Basketball will keep a footprint, just not as a standalone universe under the UA banner.
The competitive backdrop isn’t easy, as newer names are stealing share, but a focused assortment and steadier storytelling can still move the needle, especially in training and team sports where the label has credibility.
Why this matters for you: This is a turnaround story. If you see early proof, simpler assortments, better sell-through, and fewer discount dumps, the multiple has room to breathe from depressed levels.

Corning | GLW

Price: $82.06
Quiet no more. The stock has sprinted, powered by excitement around fiber and glass for next-gen data centers, which is a lot of what the AI trend actually needs.
Bulls argue margins can climb into the high-teens toward 20% by 2026 as optical demand scales, and that a big U.S. manufacturing base lands sticky supply deals.
Bears point to a rich headline P/E and wonder if the rally baked in too much, too fast.
The truth is probably in between, as the runway for data traffic is long, but execution still has to show up in steady quarterly beats, not just narratives.
Why this matters for you: If you believe the AI build-out needs miles of glass and smarter interconnects, Corning is a way to own the picks and shovels.
Just size it so a cool-off after a big run doesn’t knock you out.

Nike | NKE

Price: $64.17
Nike has spent the past few years untangling bloated shelves and a noisy release cadence.
The story now is calmer: product flow looks tighter, gross margin headwinds are easing, and a big shop is saying the next six to nine months could flip from cuts to modest raises.
Shares are still down this year, which helps the setup if execution keeps improving.
Watch for healthier full-price sell-through, fewer panicked promos, and signs that key franchises (running and lifestyle) are getting their mojo back without flooding the market.
The long game is a cleaner balance between direct sales and wholesale partners, so launches feel special but not scarce.
Why this matters for you: You’re paying for a rebound, not perfection. If the next few quarters show steady margin repair and a tidier launch rhythm, the stock can grind higher from a still-reasonable base.

Poll: Which type of rich person annoys you most? |

Stat of the Day: $382 Billion Cash
Berkshire Hathaway’s (i.e. Warren Buffet’s baby) cash pile just hit a record $382B, about 31% of assets and roughly 250% higher than three years ago.
That means when prices feel rich, patience pays. Buffett would rather sit on dry powder than force swings.
It’s a reminder that sometimes the smartest trade is waiting for a fat pitch, especially with index valuations back near the rare-air end of history.
Final Take
Different tickers, same playbook. Prefer steady execution over the moonshot plays. For the sneaker giant, look for margin repair and cleaner drops.
For cash-flow chem, judge discipline, not headlines. For tickets, embrace the calendar’s ups and downs.
For turnarounds, demand proof. For data-center plumbing, let the orders do the talking.
Best Regards,
—Noah Zelvis
Everyday Alpha



